WELCOME TO NOUMAMI USA
From the pristine cold waters of Norway to your table — backed by science and centuries of fermentation tradition.
Why Choose Norwegian Salmon Fish Sauce?
A Modern Evolution of Umami
Nordic Purity
Cold-water Atlantic salmon from the Arctic Sea delivers a rich yet refined umami. Cleaner taste profile with less pungency when cooked.
Scientific Craftsmanship
Optimized fermentation in partnership with Nofima — Norway's leading food research institute. High protein yield and complex, balanced flavors.
Everyday Versatility
Perfect for steaks, pasta, salads, marinades, and fusion dishes. An elevated alternative to traditional fish sauces.
Founder Story OF NOUMAMI AS, NORWAY
The story of Noumami and its founder, Trung Van Nguyen (Nguyễn Văn Trung), is one of cultural roots, technical innovation, and determination.
Background of the Founder
Trung Van Nguyen is a Vietnamese refugee who fled Vietnam by boat with his family in 1989, reaching Malaysia before resettling in Norway in mid-1991. He first lived in Tønsberg, then moved to Trondheim to study at the Norwegian University of Science and Technology (NTNU). He graduated at the end of 2003 with a Master's degree in Chemical Process Technology. After graduation, he worked for many years in the oil and gas industry in Stavanger, southern Norway.
The Spark of the Idea (2016)
In mid-2016, Trung attended a conference on Norway's fish and seafood industry. The event invited oil-and-gas experts to help modernize and add value to the country's long-standing but under-developed fisheries sector. Norway has vast quantities of high-quality fish—especially salmon and cod—from its pure, cold northern waters. Yet most products remained relatively basic. As a Vietnamese who had grown up with fish sauce as an essential part of his culture, Trung felt a strong personal motivation. He realized that authentic traditional fish sauce was becoming rare and the idea formed: Why not make high-quality fermented fish sauce from Norway's exceptional seafood?
Challenges and the Journey
The project faced major obstacles including Norway's cold climate, differences in Norwegian fish species, no prior tradition, and strict food-safety regulations. Trung researched intensively, traveled to coastal Vietnam including Phu Quoc to study traditional methods, and developed new techniques. In March 2017 he formally founded Noumami AS. The company established its production facility in the Sandnes/Voll area near Stavanger in 2018 and began producing the world's first naturally fermented fish sauce from Norwegian salmon.
The Name and Mission
'Noumami' combines 'Norwegian' and 'umami' (the fifth taste of savory richness). The company's goal is to create premium, authentic fermented fish sauce from pure Norwegian seafood in a sustainable, environmentally responsible way—reviving a 2,000-year-old culinary tradition while meeting the highest modern food-safety standards.
Noumami is proud to lead this exciting journey. We are committed to showcasing the very best of Norway—sustainably, environmentally responsibly, and with a focus on health and quality.
The Science of Umami Fermentation
The Science Behind the Flavor
High salt creates a protective brine. Fish enzymes and halophilic bacteria break down proteins into free amino acids — especially glutamic and aspartic acid — delivering deep, savory umami.
Mixing fish & high salt
Osmosis creates brine
Endogenous proteases + halophilic bacteria break down proteins
Hydrolysis — Proteins → Peptides → Free Amino Acids (Umami stars: Glutamic acid / Glu, Aspartic acid / Asp)
Flavor development — Umami, aroma volatiles, balanced taste
Our 8–14 month natural process, refined with Nofima expertise, produces a smoother, more versatile sauce while preserving traditional depth.
Not Just Another Fish Sauce — A Refined Alternative
Norwegian Salmon Garum
Noumami
Origin
Norway, Arctic cold waters
Fish Type
Atlantic Salmon (cool blue tones)
Fermentation
8–14 months, scientifically optimized with Nofima
Hydrolysis
High AN/TN ratio, high protein yield
Flavor Profile
Milder, richer mouthfeel from natural oils, refined umami
Umami Intensity
Milder, balanced
Versatility
Fusion and Western cooking
Sustainability
Sustainable Norwegian seafood
Traditional Anchovy Fish Sauce
Origin
Southeast Asia (Vietnam)
Fish Type
Anchovy (warm tones)
Fermentation
~12 months, traditional method
Flavor Profile
Intense bold umami, classic pungent notes, warm tones
Umami Intensity
Intense
Versatility
Traditional Asian cooking
What the Culinary World Is Saying
Discover why top culinary professionals trust our premium Norwegian Salmon Garum
"We cooperate with Noumami in the science laboratory, and synchronize the process from the fish producer to the production process of the finished product. Noumami has extensive knowledge of the fermentation process for fish sauce products."
Gro Haugvaldstad Kleiberg
Nofima Fish Research Institute Norway
"I discovered Noumami in an Asian grocery store, and the condiment has become a big part in my cooking here at Bro. The ingredients here are quite an undiscovered treasure, and it requires a different mindset to exploit the full potential of the ingredients."
Skyler Milner
Head Chef at Bro Kystgastronomi Restaurant, Ålesund, Norway
"Both sauces are slightly saltier than what I’m used to, yet I’m truly impressed by both the taste and aroma. The variant that reached the finals in Det norske måltid is my favourite."
Elisabeth Le
Cookbook author and food influencer.~from Alt Asiatisk
"A masterpiece of traditional fermentation. The refined umami profile is unmatched."
Chef Astrid Nilsen
Culinary Director, Nordic Cuisine Institute
Culinary Inspiration
Recipe Versatility
Discover the endless possibilities of Norwegian salmon garum in your kitchen
Marinades & Glazes
Elevate your proteins with umami-rich marinades that bring depth and complexity to every bite.
Dressings & Sauces
Transform simple salads and vegetables into extraordinary dishes with a few drops of garum.
Soups & Broths
Add instant depth to stocks, soups, and stews with this ancient Nordic flavor enhancer.
Finishing Touch
A final drizzle over roasted vegetables, grilled meats, or pasta for restaurant-quality results.
Cocktails & Beverages
Experiment with savory cocktails and unique beverage creations using this versatile ingredient.
Baking & Pastry
Discover unexpected applications in breads, pastries, and savory baked goods.
Frequently asked questions
What is the return policy?
Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.
Are any purchases final sale?
We are unable to accept returns on certain items. These will be carefully marked before purchase.
When will I get my order?
We will work quickly to ship your order as soon as possible. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.
Where are your products manufactured?
Our products are manufactured in NORWAY . We carefully select our manufacturing partners to ensure our products are high quality and a fair value.
How much does shipping cost?
Shipping is calculated based on your location and the items in your order. You will always know the shipping price before you purchase.